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	<title>The Flemish Librarian &#187; Marketing</title>
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	<description>Looking for serendipity in the library2.0 world...</description>
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		<title>IFLA 2009 in Milan: impressions part 2</title>
		<link>http://www.karolienselhorst.be/2009/09/10/ifla-2009-in-milan-impressions-part-2/</link>
		<comments>http://www.karolienselhorst.be/2009/09/10/ifla-2009-in-milan-impressions-part-2/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 08:29:31 +0000</pubDate>
		<dc:creator>Karolien</dc:creator>
				<category><![CDATA[Bibliotheken]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web2.0]]></category>
		<category><![CDATA[IFLA2009 Milan KM]]></category>

		<guid isPermaLink="false">http://www.karolienselhorst.be/?p=356</guid>
		<description><![CDATA[
On Tuesday,  I attended the Social computing tools for learning and knowledge sharing
session of my own section in cooperation with the  Library and Research Services for Parliaments and Information Technology.  A very inspiring presentation was given by Madeleine Lefebreve (Ryerson University) about the use of mobile services for building community &#38; collaboration with students.  Another [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.karolienselhorst.be/wp-content/uploads/2009/09/milaan.jpg"><img class="alignnone size-medium wp-image-362" title="milaan" src="http://www.karolienselhorst.be/wp-content/uploads/2009/09/milaan-232x161.jpg" alt="" width="232" height="161" /></a></p>
<p>On Tuesday,  I attended the Social computing tools for learning and knowledge sharing<br />
session of my own section in cooperation with the  Library and Research Services for Parliaments and Information Technology.  A very inspiring presentation was given by Madeleine Lefebreve (Ryerson University) about the use of mobile services for building community &amp; collaboration with students.  Another approach was offered by Moira Fraser from the New Zealand Parliament who, instead of focusing on the tools, focused on engaging communities and knowledge-sharing between the people in her organisation. The ‘participatory library’ she called it. Before lunch I <a href="http://www.slideshare.net/KarolienSelhorst/improvingcustomerservice-ifla09" target="_blank">spoke</a> on the use of social tools in the Public library of Vlissingen in order to improve customer service. I thereby focused on the combination of our internal wiki (internal dimension of social KM) with <a href="http://www.neerlandica.com/" target="_blank">Question Manager</a>, a new tool that makes the process of dealing with reference questions more transparent and which is based on the vision of making the best use of the knowledge librarians have (the external dimension of social KM).  We have now developed the tool and we will start testing it in September not only within our library, but together with partners like the Naturalis museum in Leiden.</p>
<p>After attending my own section’s meeting in the afternoon, I was asked to give a short presentation for a group of American students from Rutgers University who were at IFLA for their course on ‘International Librarianship’.  After my short talk, they had the opportunity to ask questions about librianship in the Netherlands and about knowledge management in my own library. What really struck me was the enthousiasm of these students and their eagerness to learn.  Tuesday night ended with a ‘social evening’, organized by IFLA.  What I enjoyed the most was the impressive concert in Milan’s Duomo and the beautiful exhibitions in the Palazzo Reale.</p>
<p>On Wednesday there was the Panel Discussion based on the outcomes of the off-site workshop held on Tuesday 25 August at the University of Milan, Digital Library Futures: user perspective and institutional strategies.Despite the fact that almost all sessions during the conference contained some web2.0-initiatieves and ideas, there was also a dedicated session of the special interest group Libraries and the Web 2.0. This could have been an interesting session, but it was poorly organized. Moreover, the room was too small and the discussion offered little added value for the many librarians with different levels and expectations towards the session. A missed opportunity, since the topic offers a lot of opportunities for librarians to have a good discussion. Despite this bad session, I had an interesting talk with Gillian Hanlon from the Scottisch SLAINTE. She told me that her organisation will draw up some guidelines for librarians who want to web2.0. They will be online around the end of September.</p>
<p>Another interesting session on Thursday was organised by the Reference and Information Services section:<br />
The pro-active librarian: the how and why. Yoo-Seong Song (University of Illinois at Urbana-Champaign, Urbana, USA) (Designing library services based on user needs: new opportunities to re-position the library) talked about how reference librarians in his university were ‘forced’ to reinvent themselves into career counselors due to the changing needs of students.</p>
<p>To conclude my summary of IFLA’ s annual congress, I want to focus on the question why you should go to IFLA?</p>
<p>I hear a lot of people saying that it is not worth going to IFLA’s yearly conference for the following reasons:<br />
-    The content is too academic<br />
-    You do not have the opportunity to talk to presenters/authors<br />
-    There are very few innovative examples of library work<br />
-    It is too expensive<br />
-    We read everything on the internet or on blogs<br />
-    Etc..</p>
<p>I do not agree on some points. I do admit it is quite expensive to participate, but I do not agree with the other arguments. First of all, I think as a librarian it is your duty to stay open to what is happening in the universal library field. How can you provide local services without understanding the broader context of librarianship and of the way communities evolve?  Secondly, IFLA does not only focus on innovation, but on aspects of the information society and librarianship to concerns us all.  A good example is their advocacy work for more flexible copyright conditions for libraries (in the context of digitization) etc.. The main reason why I attend the conference is of course the people. As a participant you get ample ‘social and professional opportunities to meet colleagues from all over the world! Of courses, you can also meet them online, but face to face sharing offers so much added value to me!<br />
If you really want to be involved in IFLA (like me), you can become a member (or your institution can) and get yourself engaged in one the many sections. In this way, you – as a librarian – can really make a difference. Moreover, being engaged offers so many opportunities for meeting like-minded colleagues and it is very rewarding. The way I see it, being an IFLA-member is a mission. It is a chance to make a difference in librarianship on a global scale. So… will I see you next year in Gothenborg?</p>
<p>For more information on the KM section, please take a look at the <a href="http://www.ifla.org/" target="_blank">IFLA-website</a> or contact me.</p>
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		<title>Bibliotheken op de creatieve toer</title>
		<link>http://www.karolienselhorst.be/2008/02/12/bibliotheken-op-de-creatieve-toer/</link>
		<comments>http://www.karolienselhorst.be/2008/02/12/bibliotheken-op-de-creatieve-toer/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 19:53:00 +0000</pubDate>
		<dc:creator>Karolien</dc:creator>
				<category><![CDATA[Bibliotheken]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[ Voor bibliotheken die het creatieve noorden kwijt zijn is er nu de &#8211; weliswaar Engelstalige- website The Libraries Agencies: &#8216;a network of creative professionals with backgrounds in marketing and business development, and with a wealth of experience in the library sector.&#8221;
De website zou vooral gericht zijn op bibliotheken die het met een krap budget [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://bp2.blogger.com/_rxm7rS9u8Ew/R7H9VMQjH6I/AAAAAAAAACg/gbqRGQGqueg/s1600-h/catcomputer.jpg"><img id="BLOGGER_PHOTO_ID_5166188788080385954" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="http://bp2.blogger.com/_rxm7rS9u8Ew/R7H9VMQjH6I/AAAAAAAAACg/gbqRGQGqueg/s200/catcomputer.jpg" border="0" /></a> Voor bibliotheken die het creatieve noorden kwijt zijn is er nu de &#8211; weliswaar Engelstalige- website <a href="http://www.librariesagency.com/">The Libraries Agencies</a>: &#8216;a network of creative professionals with backgrounds in marketing and business development, and with a wealth of experience in the library sector.&#8221;
<div>De website zou vooral gericht zijn op bibliotheken die het met een krap budget moeten rooien. Voorlopig is er nog niet veel te zien, maar volgens de makers komt dat heel binnenkort dik in orde. Toch maar al even abonneren op de maandelijkse nieuwsbrief en zien wat er van komt.</div>
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		<item>
		<title>Bibliotheekmarketing 2.0</title>
		<link>http://www.karolienselhorst.be/2007/12/10/bibliotheekmarketing-20/</link>
		<comments>http://www.karolienselhorst.be/2007/12/10/bibliotheekmarketing-20/#comments</comments>
		<pubDate>Mon, 10 Dec 2007 13:49:00 +0000</pubDate>
		<dc:creator>Karolien</dc:creator>
				<category><![CDATA[Bibliotheken]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.karolienselhorst.be/?p=291</guid>
		<description><![CDATA[Op Online Information was er ook aandacht voor bibliotheekmarketing. Niet via de &#8216;gewone&#8217; weg, maar via web 2.0, meer bepaald Youtube. Uit de lezing bleek dat al heel wat bibliotheken momenteel experimenteren met deze vorm van marketing. Eén bibliotheek &#8211; de Arlington Heights Library &#8211; won zelfs een prijs &#8211; de Infotubey award &#8211; voor [...]]]></description>
			<content:encoded><![CDATA[<p>Op <a href="http://www.online-information.co.uk/index.html">Online Information </a>was er ook aandacht voor bibliotheekmarketing. Niet via de &#8216;gewone&#8217; weg, maar via web 2.0, meer bepaald Youtube. Uit de <a href="http://www.dysartjones.com/presentations/NetspeedYoutube.pdf">lezing</a> bleek dat al heel wat bibliotheken momenteel experimenteren met deze vorm van marketing. Eén bibliotheek &#8211; de Arlington Heights Library &#8211; won zelfs een prijs &#8211; de Infotubey award &#8211; voor hun marketingcampagne via Youtube. Oa de British Library gebruikt filmpjes om bibliotheekgebruikers vertrouwd te maken met hun dienstverlening.</p>
<p>De spreekster zette ook een aantal aandachtspunten op een rijtje. Zo moeten filmpjes beantwoorden aan bepaalde kwaliteitsstandaarden. Een helder geluid én een vaste hand bij het filmen is een vereiste. Meer tips vind je in de <a href="http://www.youtube.com/video_toolbox">Youtube videotoolbox</a>.</p>
<p>Een filmpje maken is ook tijdsintensief en je moet er het nodige budget voor uittrekken (materiaal, montage,&#8230;). Blijft natuurlijk de vraag: waar moet je het over hebben in je filmpje? Enkele ideeën: geplande evenementen in de bib (lezingen, &#8230;), bibliotheekdiensten enz..<br />Een wel zéér grappig voorbeeld is opgenomen in deze blog. En nu&#8230; filmen maar. Zijn er eigenlijk ook Nederlandse/Vlaamse bibliotheken die zo origineel uit de hoek komen?</p>
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